Letters of Note has a wonderful letter from John Steinbeck to his creative writing professor at Stanford University. (Bolding mine)
The only way to write a good short story, you said, was to write a good short story. Only after it is written can it be taken apart to see how it was done. It is a most difficult form, you told us, and the proof lies in how very few great short stories there are in the world.
The basic rule you gave us was simple and heartbreaking. A story to be effective had to convey something from writer to reader and the power of its offering was the measure of its excellence. Outside of that, you said, there were no rules. A story could be about anything and could use any means and technique at all—so long as it was effective.
As a subhead to this rule, you maintained that it seemed to be necessary for the writer to know what he wanted to say, in short, what he was talking about. As an exercise we were to try reducing the meat of a story to one sentence, for only then could we know it well enough to enlarge it to three or six or ten thousand words.
[...]
If there is a magic in story writing, and I am convinced that there is, no one has ever been able to reduce it to a recipe that can be passed from one person to another. The formula seems to lie solely in the aching urge of the writer to convey something he feels important to the reader. If the writer has that urge, he may sometimes but by no means always find the way to do it.
It is not so very hard to judge a story after it is written, but after many years, to start a story still scares me to death. I will go so far as to say that the writer who is not scared is happily unaware of the remote and tantalizing majesty of the medium.
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